Call it normcore on steroids.
What you’ll need
The fuss behind 2015’s rich girl hair trend was—elitist label notwithstanding—the fact that anyone could get it, regardless of the zeros you had in your bank account. It was a glorious throwback to an aesthetic that was minimalist and pared down.
It took last year by storm, and if we’re being honest, we don’t think it’s a look that will ever exit our radars completely, because who doesn’t want hair that looks natural yet luxurious?
Despite its unapologetic—and outdated!—classist references, it is, at its core, the ideal look if only we weren’t bogged down by the wear and tear of everyday, 9-to-5 drudgery. Rich girl hair is hair that gleams with a healthy, freshly blown-out shine, but with an ever-so-slight bend, as if it’s been slept in till noon (because what workweek?). The whole look is uptown polish, but with a downtown twist. And whether it’s called rich girl hair or upgraded normcore or even just hair that’s simple and shiny, we’re all about anything that makes us look chic, but with a low-key glam. Let’s get to it:
Tutorial: How to Get Shiny Hair with Soft Bends (a.k.a. Rich Girl Hair)
Step 1: Wash hair with a moisturizing shampoo and conditioner.
Choose a silicone-free system that rebuilds broken bonds (with a caviar complex and some coconut oil to boot), like Nexxus New York Salon Care Therappe Rebalancing Shampoo and the Nexxus New York Salon Care Humectress Restoring Conditioner. They provide softness and nourish strands without a dulling weigh-down, which is crucial for that offhand gleam that remains the hallmark of the look.
Step 2: Spray on a thermal protectant.
Heat protectant both moisturizes hair and coats strands from harmful direct contact with hot tools. TRESemmé Platinum Strength Strengthening Heat Protect Spray helps shield against damage and frizz during the drying and styling process.
Step 3: Blow-dry hair till 90% dry.
First use a vented (or slatted) brush, then switch to a paddle brush, moving in a firm, downward motion, once hair is noticeably just damp.
Step 4: Heat up that 1 1/2” curling iron barrel.
Measure the mid-length of hair—rich girl hair usually has a bend near the hollow of the neck, or below the chin—and curl sections loosely, leaving hair on for the shortest amount of time possible. Some experts say to just leave it for two seconds max, depending on how fine your strands are. The key is to just end up with a bend, not a full wave… and definitely not a complete ringlet or curl.
Step 5: Work in random sections.
Don’t bend all sections the exact same way, or you risk a more formal, uniform-looking curl à la Hollywood red carpet waves. The look is more undone, so alternate your sections, and even mix up the thickness of each.
Step 6: Gently brush out the bends with your fingers
Carefully shake up your new loose waves for a natural, tousled effect.
Step 7: Spritz on some shine spray.
For a more natural-looking sheen, form a letter L with your arms—this ensures, more or less, a 12” reach—and dust hair with an equal coating of shine spray. TRESemmé Smooth & Silky No Frizz Shine Spray is lightweight and controls frizz for up to two days. How’s that for jetsetting style?
Would you try rich girl hair?