AXE

AXE is on a journey to get rid of labels and tackle stereotypes around masculinity. This mission extends into each of its hair care and styling products for men, which are formulated with the intention to empower men to ditch the labels and just be themselves. Whether through anti-bullying partnerships, research sponsorships, or results-driven products that give you the means to express yourself how you want, AXE is challenging outdated stereotypes.
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Quick and Easy Hairstyles for Guys with AXE Hair Creator Josh Peck

His hair hacks: sticking to a classic look (and some daily affirmations).

AXE’s mission to get rid of labels and outdated masculine stereotypes extends into each of its hair care and styling products for men, which are formulated with the intention to empower men to just be themselves.

Whether through anti-bullying partnerships, research sponsorships, or results-driven products that give you the means to express yourself how you want, AXE is challenging outdated stereotypes.

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