AXE

AXE is on a journey to get rid of labels and tackle stereotypes around masculinity. This mission extends into each of its hair care and styling products for men, which are formulated with the intention to empower men to ditch the labels and just be themselves. Whether through anti-bullying partnerships, research sponsorships, or results-driven products that give you the means to express yourself how you want, AXE is challenging outdated stereotypes.

Frequently Asked Questions

A little goes a long way. Start with a fingertip amount of product and mix between your fingers. Rake it through your hair then use a comb to create a smooth style.

All you need is a fingertip amount of paste. Mix it between your fingers and work it through your hair. Then mess it up or down until you get the look you’re after.

Take a fingertip amount and mix it between your fingers. Rake through your hair and style it any way you like.

A little goes a long way. Start with a fingertip amount of product and mix between your fingers. Rake it through your hair then use a comb to create a smooth style.

All you need is a fingertip amount of paste. Mix it between your fingers and work it through your hair. Then mess it up or down until you get the look you’re after.

A little goes a long way. Start with a fingertip amount of product, mix between your fingers and work it into your hair. Then mess it up (or down) and go.

All you need is a fingertip amount of putty. Mix it between your fingers and work it through your hair. Then mess it up or down until you get the look you’re after.

Axe styling products can be used on damp or dry hair.

AXE’s mission to get rid of labels and outdated masculine stereotypes extends into each of its hair care and styling products for men, which are formulated with the intention to empower men to just be themselves.

Whether through anti-bullying partnerships, research sponsorships, or results-driven products that give you the means to express yourself how you want, AXE is challenging outdated stereotypes.