We’re calling it: It’s the new rose gold.
What you’ll need
Who says you can’t transition pink hair into the fall? Updated versions of summer’s fun candy-floss hues have been spotted around the city: First there were deep honey blondes, followed by pumpkin spice hair. But our sweet tooth being what it was couldn’t let up: Our current fave has to be chocolate mauve hair, a rich, medium brown with pinkish undertones. Fans of the shade are calling it everything from “the perfect harmony of tone” to “incredible” on social media; we’re calling it this season’s rose gold and definitely the one hue to cop in case you’re in need of a seasonal upgrade from your ashy summer pinks.
We asked the genius behind this hot trend, colorist, balayage whisperer and owner of Brooklyn-based salon Brush In Hand Hannah Edelman, about how this mellow yet ultra-pretty look can work for you. She also weighed in on how best to maintain those pinks, since we know y’all just can’t get enough of #unicorn hair in your lives! Read on for tips from this balayage expert to learn more about chocolate mauve hair:
How to Maintain Chocolate Mauve Hair and Other Pink Shades
1. Wash and condition with very cold water. Hot water is very stripping.
2. Use a color-safe, sulfate-free shampoo. (Ed’s note: We like using a color-specific system such as TRESemmé Color Revitalize Shampoo and Color Revitalize Conditioner, which has Color-Lock Technology that helps retain color for up to 40 washes.)
3. Make friends with a dry shampoo and wash less often!
4. Use a pigmented conditioner to replenish your color. It will mitigate the fading process.
5. Try to use lower heat when styling. High heat can lighten your color.
6. Avoid putting large amounts of oil into your hair. Coconut oil is a popular treatment [lately], but it can slightly pull out semi-permanent hair color.
7. Use sunscreen in your hair [or products with SPF] if you’ll be spending a lot of time in the sun. The sun can lift out color the same way old newspapers fade in the sun.
All Things Hair: How will chocolate mauve hair work for different skin tones?
Hannah Edelman: The warmth of the chocolate brown tones will work well with warm [undertones], and mauve is a cool-toned color that works well with cooler skin tones. If you have a neutral skin tone, you already know you can do anything. So it can be adjusted for any skin tone! Cool skin? Ask for an ashy brown. Warm skin? Stick with the chocolatey shades. Although, I believe in doing with makes you happy, regardless what “goes with” your skin. Confidence goes with any complexion.
Love the chocolate mauve hair trend and want more expert tips? Check out our more hair Q&As with our fave backstage artists.