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NYFW SS’24: The Downtown Bun from KHAITE’s Runway is the 90s Updo You Were Missing

The wet finish is the 2024 update.

A modern 90s updo with a twist of Gothic allure that evokes both an alluring darkness and strength, perfect for achieving a striking look day or night. We continue our NYFW coverage with a downtown updo hairstyle created by the exceptionally talented Guido Palau for KHAITE. This updo is both effortless in feel and reality. Achieved in just three simple steps with three essential products, this edgy yet chic look comes to life, suitable for day and evening wear. Drawing inspiration from a naturally downtown vibe, this style can be quickly elevated or toned down, making it an updo that suits any occasion.

How to Do a Downtown Updo

Guido Palau adding the finishing touches to the Downtown Updo. Photo Credit: Getty Images
This collection is very chic, so I wanted to create a style that complimented the vibe of the clothes with a natural downtown feel. The TRESemmé products allow the look to feel natural, while still creating the toughness we were going for, rather than a soft, romantic style.
Guido Palau, Celebrity Hair Artist.

The 3 Steps of the Downtown Updo

KHAITE, SS24, TRESemme, Downtown Updo (1)(1)
The wet finish of this 90s updo is achieved with lots of hair gel. Photo Credit: Getty Images

Step 1: To get started, apply TRESemmé Extra Hold Mousse to your hair. This will provide the necessary hold while giving your hair a textured, touchable appearance that exudes a strong, confident vibe. Afterward, apply TRESemmé Keratin Smooth Shine Serum to add a beautiful glossy finish to your hair.

Step 2: Gather your hair and create a ponytail, securing it with an elastic. However, leave the ponytail incomplete by not pulling all of your hair through. This deliberate styling choice ensures a slightly disheveled and effortlessly cool appearance.

KHAITE, SS24, TRESemme, Downtown Updo
Use bobby pins to build the updo with texture. Photo Credit: Getty Images

Step 3: In the final step, use hairpins to secure the shape of your hairstyle. Then, lightly spray TRESemmé Ultra Fine Hairspray over it. This will control your hair without making the style stiff or unmanageable.

And voila! That’s how easy it is to recreate this timeless downtown updo in just three steps. Try it out and look through our page to find more effortless and chic styles like this one. 

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