Red Velvet Hair is Here and We Know You’ll Want a Piece of This Trend

A hair color craze inspired by our favorite dessert.

Red velvet cake is perhaps the most Instagram-worthy dessert out there and as anyone with taste buds knows, this treat is even more delicious than it looks. So delicious that it inspired the latest hair color trend of the season: red velvet hair. A deeper, more modern and more vibrant sister to auburn strands, red velvet hair pays tribute to its sweet namesake by giving your locks a can’t-miss pop of color.

Get in on what’s perhaps the most playful trend of the season but keep these tips in mind before you dive in:

red velvet hair long waves
A vibrant and playful way to go into fall.

You’ll have to go light first.

To achieve that vibrant red color associated with red velvet cake, you’ll have to go light before you can go red. Your stylist will likely bleach your strands to a light enough shade so that the red hair dye shows up with as much vibrancy as possible. This will cause some inevitable damage to your strands so it’s best to be prepared for that going in.

There’s some maintenance involved.

As with any time you dye your hair there will be some maintenance involved. You’ll have to revisit your stylist every six weeks or so to get your roots done and it would be wise to switch over to a color safe wash and care system. Nexxus Color Assure Rebalancing Shampoo and Conditioner are a great option for keeping your color strong and your strands healthy. We suggest switching over to this duo as soon as you get your hair done.

Be mindful of what flatters your features.

Listen to your stylist and trust their guidance when it comes to choosing the exact shade of red they think is best. They’ve been trained to choose colors that flatter you and they will help tailor your red velvet hair color to your unique features.