Dove Co-Founds CROWN Act Coalition to Help Pass Bill

For many years Black women have faced discrimination against their natural hair. Dove recognizes that Black hair is beautiful and there clearly needs to be a change, which is why they co-founded the CROWN Act Coalition.

Whether it’s in the workplace or everyday life, Black women are being pressured to conform to narrow beauty standards set by society. Did you know a Black woman is 80% more likely to change her natural hair in order to fit social norms at work? Keep scrolling to find out what Dove is doing to help make a change and how you can get involved too.

What is the CROWN Act?

The CROWN Act is a law that prohibits discrimination based on hair texture and style. With help from the CROWN Act Coalition, the bill has been passed in six states. However, Black people can still be discriminated against in many states. Children can even be denied entry to school because of there hair. Because of this, there’s still more work that needs to be done, which is why Dove is accelerating their work with the CROWN Act Coalition.

What is Dove doing to promote change?

Dove cofounded the CROWN Act Coalition to help pass the bill across the U.S. This year, Dove is accelerating their work with their Coalition members by putting additional initiatives into action, like legislative advocacy and social change efforts to help end racial discrimination.

They are also updating the name and the CROWN letters will now stand for:

Creating a

Respectful &


World with


In addition to updating the letters, Dove is creating the new CROWN Fund and pledging $5M to invest in efforts that will eliminate barriers to progress for the next generation of Black lives. To further help, Dove is also expanding their Dove Self-Esteem Project to help empower young people in the Black community.

Join us with Dove to help drive change by signing the petition to get the CROWN Act passed.

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