Thanks to Representative Cedric Richmond, combined with Dove and The Crown Coalition efforts, the United States House of Representatives passed the CROWN Act on September 21, 2020. For many years Black women have faced discrimination against their natural hair. Dove recognized that Black hair is beautiful and there clearly had to be a change, which is why they co-founded the CROWN Coalition.
Whether it’s in the workplace or everyday life, Black women are being pressured to conform to narrow beauty standards set by society. Did you know a Black woman is 80% more likely to change her natural hair in order to fit social norms at work?
We could not be happier that this bill has finally been passed, and is one step closer to becoming a law! Keep scrolling to find out more about the CROWN Act, what Dove did to help make a change, and what this means for the future of natural hair.
Dove’s Work With CROWN Act Coalition
What is the CROWN Act?
The CROWN Act is a law that prohibits discrimination based on hair texture and style, specifically towards natural hair. With help from the CROWN Coalition and multiple representatives, the bill has been passed by the House of Representatives and made a law in seven states. However, Black people can still be discriminated against in many states. Children can even be denied entry to school because of their hair. Because of this, there’s still more work that needs to be done, which is why Dove is accelerating their work with the CROWN Coalition.
The bill will now have to be approved by 51 of the 100 US Senate Representatives. If that happens, the bill will then be passed on to the President to sign into a law.
What is Dove doing to promote change?
Dove cofounded the CROWN Coalition to help pass the bill across the U.S. This year, Dove is accelerating their work with their Coalition members by putting additional initiatives into action, like legislative advocacy and social change efforts to help end racial discrimination.
They are also updating the name, and the CROWN letters will now stand for:
In addition to updating the letters, Dove is creating the new CROWN Fund and pledging $5M to invest in efforts that will eliminate barriers to progress for the next generation of Black lives. To further help, Dove is also expanding their Dove Self-Esteem Project to help empower young people in the Black community.
What happens next?
We could not be more thrilled over this news, and the positive direction the CROWN Act is headed. While. this is a step in the right direction, there’s still more work that needs to be done.
Since the CROWN Act has been passed by the House of Representatives, the bill will now move on to the Senate where it will be voted for. If it’s passed through the Senate, the CROWN Act will then head to the White House where the President will decide whether or not to sign the bill. Once signed by the President, the bill will officially be a law, making it illegal to discriminate against a Black person’s hair texture or style forever.