clarifying shampoo basics

How Does a Clarifying Shampoo Work?

You've got questions, and we've got the answers.

Clarifying shampoo is one of the most vital hair care staples everyone needs in their arsenal, but it’s a product that’s often overlooked. Many feel that they don’t need a clarifying shampoo or they simply don’t understand how it works. And, there are those who believe that clarifying shampoos are bad for your hair. To give you a better understanding of what this product is, how it works, and how it’s beneficial to your hair care routine, we’ve enlisted help from Unilever’s Leon-van Gorkom to provide some insight and tips. Get ready for some oohs and ahhs because we’ve got all of the answers to your questions here.

Clarifying Shampoo, Explained

clarifying shampoo: how to use it
Use a clarifying shampoo to rid your hair from layers and layers of product, dirt, oil, and grime.

What is a clarifying shampoo and how does it work?

A clarifying shampoo is just like any other shampoo but it just has more cleaning power. According to Leon “Clarifying shampoos have a higher level of surfactants. Normally, shampoos cleanse and condition the hair. Clarifying shampoos are meant for cleaning the hair.”

When is the best time to use this type of shampoo?

Since clarifying shampoo cleanses the hair thoroughly, it’s best to use it when your hair has a greasy, weighed-down feeling which often occurs after using great amounts of product. Leon suggests: “Use a clarifying shampoo after using styling products like mousse, serums and hairsprays” to help remove the product that’s coated on top of your hair.

Should this kind of shampoo be used every day?

Since a clarifying shampoo’s main purpose is the cleanse the hair and it leaves the hair feeling super clean, it’s best not to use it every day. Many people opt for using a clarifying shampoo like Suave Essentials Daily Clarifying Shampoo once a week or twice a month. Use a clarifying shampoo only when you have a lot of residue on your hair that needs to be removed. After shampooing the hair follow up with Suave Essentials Daily Clarifying Conditioner to replenish your hair without weighing it down.

On the flip side, there are those who opt for using hair products like cleansing conditioners and forgo the shampoo process altogether. While it’s fine to use a cleansing conditioner, you may want to shampoo your hair once a month for a deeper cleanse. Cleansing conditioner doesn’t have the ability to deeply cleanse and remove excess product and oil from the hair.

Pro tip: When using a clarifying shampoo, keep in mind that it deeply cleanses the hair. If you plan to detangle, opt for doing so during or post-conditioning.

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