Pomade: How to Use this Classic Product

All Things Hair | 07 July 2016

Pomade can get you from drab to dapper in seconds.

Hair products help us try new looks without having to resort to a permanent cut. And while waxes and gels are mostly used for short hair, pomade can be used on any type of hair. Pomades are a hair ointment that’s been around for decades mainly used in hair styling. They offer a sophisticated, old-school type of look because of the slick, shiny end result.

If you ever want to choose a pomade by yourself, there a few factors to consider. Mainly, whether you prefer a water-based or oil-based pomade (water-soluble ones rinse out easier, whereas oil-based pomade was originally made with petroleum products and grease for maximum shine). Another thing to take into consideration is the hold you need for your particular style, as pomades usually offer a medium to strong level of control, but with a softer-looking finish.

Read on for some helpful tips on using this hair product:

How Do You Use Men’s Hair Pomade?

1. Start on clean and washed hair.

Washing with a refreshing system that gives you a head-to-toe cleanse, such as Axe Total Fresh 3-in-1 Shampoo, Conditioner and Shower Gel can help remove dirt and product buildup. After washing, gently towel-dry until your hair is only slightly damp.

2. Go small and simple.

If you’re unsure as to what formulation is best, start with an easy-rinse classic with a nice, sophisticated sheen such as Bed Head for Men by TIGI Slick Trick Pomade. Rub a dime-sized amount between fingers—this is called emulsifying the product, which aids in warming it and making it go on more evenly onto your hair.

pomade dark hair slicked
Great for modern pomps and quiffs, pomade provides a smooth, dapper finish.

3. Go long.

Rake the product throughout your hair length from root to tip. Fair warning to those using oil-based pomades, a.k.a. those with petrolatums or mineral oils: These can turn greasy if not rinsed out properly at the end of the day.

4. Style (and re-style) as you wish.

Unlike most hard-setting gels, some pomades are pretty malleable and allow you to restyle your hair during the day. This is particularly awesome when you’re dealing with modern-vintage looks such as the pomp or quiff, which can look cooler as the day wears on and they’re more lived in. For these sleek, retro-inspired hairdos, try a pomade that offers shine and definition with a light hold such as the Dove Men+Care Defining Pomade.

5. Wash it off when you can.

Now that the weather’s warmer, it’s always a better idea to rinse off product as soon as you’re done with your day (after the gym, perhaps?), especially when using a heavier product. You’ll look and feel fresher. Tomorrow’s another good hair day!

Have you ever tried using hair pomade?