The TRESemmé Work It Campaign Wants You to Stop Glam-Shaming
Our #HairStatement: Never dull your light for anyone, especially for those who don't understand the power of a good hair day.
If there’s one thing we’ve noticed during the past couple of years, it’s that the beauty industry has become more and more controversial. From setting unrealistic (and frankly, untruthful) standards of the “woke up like this” face to all-out, no-holds-barred makeup-shaming, glamming up is no longer the safe space it once was. Even more jarring is that according to recent studies, 70 percent of millennial women feel the need to downplay the time and effort they put into their look, particularly at work. Let’s reframe that: Seven ?? out ?? of ?? 10 ?? women are ashamed of their process. Needless to say, as beauty editors, this really hits us hard, which is why we’re more than grateful for the TRESemmé Work It launch to help change the tides on the unsettling status quo.
TRESemmé Work It: Take Back the Glam
Glammed if you do, damned if you don’t: It seems that women can’t win the beauty conversation, always coming up against backlash however way they choose to groom (and not that it’s anyone else’s business but ours how we do so, btw.). Well, the buck stops here: Last August 29, the renowned hair care and styling brand TRESemmé unveiled Work It, a campaign with a game-changing point of view. They aim to remove the stigma surrounding putting effort into your look, that women should absolutely feel empowered by having both brains and beauty, and that there’s no shame in actually owning all the work and effort it takes to get you confidently out the door. Because honestly, if rocking messy beach waves helps you feel like a million bucks, or a sleek polished updo gives you a clear-eyed confidence in the office, no one should stop you.
Facilitated by Cara Santana, actress, blogger and co-founder of The Glam App, an on-demand beauty app that makes luxurious hair, makeup and nail appointments fully accessible via at-home service, the event was paneled by a group of today’s most confident, go-getting and unapologetically glam women, all from different business sectors. Partnering with TRESemmé were TRESemmé Global Stylist (and celeb favorite!) Justine Marjan, famous designers and NYFW vets Rebecca Minkoff and Carly Cushnie and Michelle Ochs of Cushnie et Ochs, and top clinical psychologist and media personality Dr. Judy Ho. Each of these hard-hitting female professionals shared a respective, super-confident #HairStatement, kicking the unrealistic, kind of anti-feminist notion of “waking up perfect” to the curb. As fans of putting your best face (and hair, and skin) forward, we enthusiastically co-sign.
That said, as part of the TRESemmé Work It campaign, the brand is partnering with The Glam App for complimentary—yes, free—services! Download The Glam App to receive a complimentary at-home styling session* when you book the TRESemmé Work It Waves Style with the “TRESWorkIt” code at checkout, from now until September 23. The best part: You can actually re-book up to 6 times, giving you access to almost a whole week of enviable, glamorous, woke-up-to-my-own-personal-stylist hair. Take that, beauty-shamers.
We’d love to see your own #HairStatement! Tweet us @AllThingsHairUS.
*These complimentary styling sessions will be available in all 21 markets where The Glam App operates: Atlanta, Boston, Chicago, Dallas, Detroit, Houston, Las Vegas, Los Angeles, Louisville, Miami, Minneapolis, Nashville, New Jersey, New York City, Orange County, Philadelphia, Phoenix, Salt Lake City, San Diego, San Francisco and Washington D.C.
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