Pantone Ensures All Skin Tones Are Represented With New SkinTone Validated Program

Inclusive skin tones will be more widely represented.

On January 6th, 2022, Pantone announced their launch of Pantone SkinTone Validated. This is a new program that allows display, mobile devices, TV, and printer manufacturers to have their devices tested for authentically reproducing Pantone SkinTones. Aka: Pantone is ensuring all skin tones are inclusive and equally represented.

Keep scrolling to learn more about Pantone’s latest technology.

Having all skin tones authentically reproduced across technology has never been more important than it is today.

girl with natural hair
Inclusivity is so important.

What Makes This Technology Important for Skin Tones in a Variety of Industries

Pantone Skin Tones with Foundation
Pantone SkinTone Guide offers a wide variety of inclusive shades.

Now more than ever, people want to see diversity and inclusivity among brands. Whether it’s in your favorite hair and makeup company or a technology company you love.

Pantone SkinTone Validated is making display and print companies appeal to consumers who appreciate the importance of seeing real-world colors and accurate representations of all skin tones. Above all, this new technology pushes technological companies to be the most inclusive that they’ve ever have been.

“We are extremely proud to be on the cutting edge of inclusivity in technology with our Pantone SkinTone Validated program,” explains Iain Pike, Director of Licensing & Business Development at Pantone.

How it Works

We could not be more excited about Pantone SkinTone Validated. Most importantly, the technology gives companies the ability to display accurate skin tones. This is definitely a step in the right direction! However, you may be wondering how exactly this program works?

skin tones guide
Pantone’s color index.

“Pantone SkinTone Validated leverages the already existing Pantone SkinTone guide, the first scientifically based guide for matching and reproducing lifelike skin tones,” explains Pantone. The Pantone SkinTone guide includes 110 unique skin tone colors. These colors were measured from a diverse range of ethnicities and age groups. Pantone looked at thousands of actual skin tone colors to ensure the closest physical representations of skin colors were being used.

The Future of Pantone SkinTone Validated

Pantone skin tone guide
Pantone’s skin tone guide includes over 100 shades.

Pantone’s latest technology is groundbreaking when it comes to brands displaying inclusive skin tones. In fact, companies are already beginning to implement this technology. For instance, the first company to use Pantone SkinTone Validated is BenQ Displays. BenQ is one of the first to have the Validated certificate, using Pantone technology on their desktop displays.

“Pantone SkinTone Validated, an extension of Pantone Validated, provides designers and photographers with products that realize authenticity in displaying real-world colors and accurately representing the world’s palette of skin tones,” said Conway Lee, President of BenQ Corporation tells Pantone.

We’re thrilled about this news and can’t wait to see how the technology is used across many industries to further provide inclusive skin tones.

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