This $7 Drugstore Shampoo Has Permanently Changed My Haircare Routine

The secret to hydration that doesn't weigh my hair down.

As much as I love testing out high-end beauty products, I will always be a drugstore beauty girl at heart. In high school, I spent most of my babysitting money in the makeup aisle at Target and to be honest – not much has changed. My go-to for everything from mascara to body wash can be found at the drugstore, so it’s no surprise that my latest haircare obsession is a drugstore shampoo. Here’s a rundown of how this hydrating shampoo has permanently changed my haircare routine for the better:

Love Beauty and Planet Coconut Milk and White Jasmine Shampoo is the only hydrating shampoo that doesn’t weigh my hair down. Any thick-haired girls out there know the struggle! My thick hair often weighs itself down and costs me any hard-earned volume. By the time I add even one hair product, all bets are off! Instead of hydrating, volumizing or smoothing, many hair products act as dead weight and create the opposite effect.

This drugstore shampoo stands out because it actually fulfills its promise. The coconut milk formula helps hydrate your hair while enhancing your natural texture. It’s heavy enough to actually hydrate and lightweight enough not to mess with your unique texture.

When paired with the coordinating Love Beauty and Planet Coconut Milk & White Jasmine Conditioner, this duo is all of my hair dreams come true. It keeps my hair hydrated and the jasmine infusion leaves it smelling so good.

This duo has quickly earned a permanent space on my shower shelf!