Alice + Olivia F/W 2018 Goes Pretty in Punk with Wondrous Waves and, Yes, an Actual Marie Antoinette Beehive

Let them eat cake... and their hearts out!

We’re no strangers to the creative and esoteric offerings at Alice + Olivia, which can range from the bookishly quirky to even witchy-chic. This season was no exception, as Stacey Bendet’s F/W 2018 collection was a study in pretty in punk, with a dash of psychedelic ’60s mod thrown in. TRESemmé Global Stylist Justin Marjan punctuated the collection, which had a “punk-rock princess” vibe, with an inspired take on texture from both ends of the spectrum: The audience was treated to wondrous waves and yup, an honest-to-goodness Marie Antoinette beehive of epic proportions—however the one thing Marjan banks on is the lack of crunch, regardless of whichever of the two textures is in play. “Using the new TRESemmé Compressed Micro Mist Hairsprays allows me to create waves that move with you, yet still keep the style in place with lasting hold but without stiffness.” Read on for all of the insider #HairHacks:

Wondrous Waves for Alice + Olivia F/W 2018

alice + olivia fw 18 wondrous waves dark brown final
Tousled and textured to perfection! Photo by Monica Schipper/Getty Images for TRESemmé

Step 1: Start on clean, washed hair.

Avoid any grease and stringiness by washing hair beforehand. We like the smooth, frizz-protected result we get from TRESemmé Keratin Smooth Shampoo and Keratin Smooth Conditioner. Rinse well and towel-dry.

alice + olivia fw 18 wondrous waves heat protectant
Heat protectant helps shield against damage while styling. Photo by Monica Schipper/Getty Images for TRESemmé

Step 2: Apply heat protectant.

Spritz some thermal protectant, like TRESemmé Keratin Smooth Heat Defense Spray, onto damp starts to protect hair against heat damage and breakage.

Step 3: Apply serum.

Evenly apply a quarter-sized amount of TRESemmé Keratin Smooth Shine Serum to damp hair, from roots to ends, to encourage shine and smoothness.

alice + olivia fw 18 wondrous waves part and dry hair
Photo by Monica Schipper/Getty Images for TRESemmé

Step 4: Part and dry.

Create a clean center part and blow-dry hair until at least 90 percent dry.

alice + olivia fw 18 wondrous waves section and curl
Work in sections, starting at the mid-length. Photo by Monica Schipper/Getty Images for TRESemmé

Step 5: Section and curl hair.

Using the end of a fishtail comb, section hair horizontally and curl 1-inch sections vertically around a 1-inch curling iron barrel.

alice + olivia fw 18 wondrous waves smoothen
Photo by Monica Schipper/Getty Images for TRESemmé

Step 6: Smoothen with a brush.

Spray a smoothing brush with a fine-mist hairspray, like TRESemmé Compressed Micro Mist Boost Hold Level 3, and back-brush hair to create volume with hold at the ends.

Step 7: Refine your curls.

Use a curling iron around the top layer of hair to re-define any curls.

alice + olivia fw 18 wondrous waves soften and texturize
Photo by Monica Schipper/Getty Images for TRESemmé

Step 8: Smoothen with a serum.

Using your fingertips, run a small amount of TRESemmé Keratin Smooth Shine Serum through mid-lengths to ends to break up the waves.

alice + olivia fw 18 wondrous waves finish with spray
Photo by Monica Schipper/Getty Images for TRESemmé
alice + olivia fw 18 wondrous waves spray side
Photo by Monica Schipper/Getty Images for TRESemmé
alice + olivia fw 18 wondrous waves final
Photo by Monica Schipper/Getty Images for TRESemmé

Step 9: Finish with hairspray.

Set those wondrous waves with an allover light misting of TRESemmé Compressed Micro Mist Hairspray Extend Hold Level 4 for a controlled yet touchable finish.

Marie Antoinette for Alice + Olivia F/W 2018

alice + olivia fw 18 wondrous waves marie antoinette final
Haters will say it’s Photoshopped! Photo by Monica Schipper/Getty Images for TRESemmé

Step 1: Start on clean, washed hair.

Freshly-washed hair has more body, which is crucial for a mega-beehive! Wash hair with TRESemmé Thick & Full Shampoo and Thick & Full Conditioner to plumpen up strands for this full, boisterous look.

Step 2: Apply heat protectant.

Spritz damp hair with TRESemmé Keratin Smooth Heat Defense Spray to shield hair against breakage and heat damage.

Step 3: Blow-dry.

Blow-dry until almost 90 percent dry. Brush through to remove any tangles.

alice + olivia fw 18 wondrous waves marie antoinette front curls
Curl hair in one direction to create a fuller base for your beehive. Photo by Monica Schipper/Getty Images for TRESemmé

Step 4: Curl small sections first.

Set hair by curling small sections using a 1-inch curling iron all in the same direction around the face. Secure with pins and allow to cool.

alice + olivia fw 18 wondrous waves marie antoinette curl back
Curl the back of the head and secure in place with clips or pins. Photo by Monica Schipper/Getty Images for TRESemmé

Step 5: Curl the back.

Curl the rest of the hair back and away from the face, and pin back to cool.

alice + olivia fw 18 wondrous waves marie antoinette spray
Photo by Monica Schipper/Getty Images for TRESemmé

Step 7: Set with some hairspray.

Spray on TRESemmé Compressed Micro Mist Hairspray Boost Hold Level 3 all over, and then let hair cool for 20 minutes.

alice + olivia fw 18 wondrous waves marie antoinette padding
Padding is placed on the crown to create fullness. Photo by Monica Schipper/Getty Images for TRESemmé
alice + olivia fw 18 wondrous waves marie antoinette padding
TRESemmé Global Stylist Justine Marjan pins the hair padding in place. Photo by Monica Schipper/Getty Images for TRESemmé

Step 8: Remove pins and attach padding.

Remove curls, take out the pins and attach hair padding to the crown to create that trademark, larger-than-life Marie Antoinette updo.

alice + olivia fw 18 wondrous waves marie antoinette set with hairspray
Photo by Monica Schipper/Getty Images for TRESemmé

Step 9: Set with hairspray.

Spray a smoothing brush with TRESemmé Compressed Micro Mist Hairspray Extend Hold Level 4, and then brush through the rest of the hair, pinning it up around the padding with French pins.

Step 10: Refine stragglers with a toothbrush doused in hairspray.

“Spritz TRESemmé Compressed Micro-Mist Hairspray Extend Hold Level 4 on a toothbrush and brush hair upward [in a vertical motion] to tame any flyaways,” explains Marjan.

alice + olivia fw 18 wondrous waves marie antoinette front
Photo by Monica Schipper/Getty Images for TRESemmé
alice + olivia fw 18 wondrous waves marie antoinette back
Photo by Monica Schipper/Getty Images for TRESemmé

Want more wondrous waves looks? Check out how to create wavy looks perfect for the new season.