Craving stronger strands? This protein-rich shampoo cleanses and penetrates hair fiber using a keratin-infused formula built to deliver real results. This shampoo gently cleanses and penetrates the hair fiber, starting the Keraphix damage healing process. It's infused with an exclusive PROTEINFUSION blend with Keratin Protein and Black Rice. This salon quality shampoo is the first step to help heal visible signs of severe hair damage. And after just one use, hair is stronger and visibly healthier when used with the full Keraphix system.