Nourish your colour with this specially formulated shampoo. With sulphate free cleansers, this creamy formula helps defend against colour induced fade. Expertly blended with Keratin and Coconut Oil. Keep your colour illuminated and vibrant. Colour Vibrancy & Shine. Sulphate Free Cleansers. Prevents Breakage. Up to 99% less breakage (Colour system use vs non conditioning shampoo). Known to seal in moisture and acts as a natural conditioner to prevent dryness. Hair is cleansed without being stripped of natural oils. Known to make the hair more manageable and vibrant, protecting hair against external aggressors.