Pantone Color of the Year 2023: Meet Viva Magenta + 5 Ways to Wear this Hair Color

Pantone's color of the year for 2023, Viva Magenta, is what hair color dreams are made of.

The Pantone color of the year 2023 has been announced, and this magenta shade, Viva Magenta, is what hair color dreams are made of. “Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” Pantone says.

“In this age of technology, we look to draw inspiration from nature and what is real,” Leatrice Wiseman, Executive Director of the Pantone Color Institute, shares. “PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”

viva magenta
Meet Viva Magenta, Pantone’s 2023 color of the year. Photo Credit: Pantone.


1. Viva Magenta Braids

pantone color braids
These long braids are a great way to test out a fresh color.

If you want to test out the Pantone color of the year without causing damage to your natural hair, consider a protective style in this hue. Have your stylist braid magenta-hued hair into your style. If you fall in love with the color, you can always dye your natural hair!

2. Blended Highlights

pantone color red highlights
Add red highlights to your natural base.

On the other hand, you can also consider diving in and adding red highlights to your whole head of hair. Ask your colorist to start the color about a half-inch away from your roots to ensure that your base color still comes through.

3. Beaded Braids

pantone color beaded braids
These beaded braids make a major statement.

Make a statement by doubling up on braids and beads. This is another protective style that allows you to test out the trend without doing any damage to your natural hair. We love how flattering this color is on a range of skin tones!

4. Ombré

pantone color ombre
Add a touch of red with an ombré blend.

Leave your roots natural and incorporate this color in an ombré style. The great thing about an ombré style is how beautifully it grows out. Because the style starts off with your natural color, you won’t have to return to the salon for touch-ups so soon!

5. Viva Magenta Braids

pantone color braids
These ombré braids offer a splash of color.

Get in on this trend with a magenta shade that rings more pink than red. This blend of pink, red, and purple flatters a range of skin tones and adds instant life to your look. To recreate this look completely, pair your new color with a coordinating lip color!

The Pantone color of the year 2022 has been announced, and this periwinkle shade, Very Peri, is what hair color dreams are made of. “A dynamic periwinkle blue hue with a vivifying violet-red undertone blends the faithfulness and constancy of blue with the energy and excitement of red,” Pantone says.

“As we move into a world of unprecedented change,” Leatrice Wiseman, Executive Director of the Pantone Color Institute, shares, “The selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.”

Instagram colorists agree, and many have already started carefully creating blended shades of periwinkle inspired by Pantone.

pantone color
Pantone color of the year: Very Peri.

Here are 7 shades of periwinkle hair color inspired by Pantone’s color of the year for 2022:

1. Technicolor

pantone color violet
This technicolored blend of periwinkle hues is as dynamic as it is cool. Photo credit: lwoodssalon

Lauren Woods created this technicolored blown of purple hair colors. This winter-friendly shade of periwinkle hits all the same notes as the signature Pantone color of 2022 and offers a certain iciness in its dimension.

“Periwinkle is a pastel fashion color,” Woods says. “First, you must have platinum blonde hair and then apply the periwinkle shade. Clients: Please consult with your stylist to see if this is possible for you!

“After getting your perfect periwinkle at the salon, I recommend using a purple shampoo and conditioner 1X a week to maintain the color. Use cool water to prevent fading.”

We love Nexxus Blonde Assure Purple Shampoo and Conditioner!

2. Nova White and Icy Purple

pantone color space buns
This blend of blues and purples hits just right. Photo credit:

Daved Anthony Munoz of @DavedScissorHands nailed it with this icy silver periwinkle blend of colors. Lighter at the roots and darker at the ends, this reverse balayage effect blends two trending colors into one cohesive whole.

3. Silvery Hues

pantone color beach waves
Add some silver for a wintry look. Photo credit:

Jumping off the silver elements of the last look, we are excited to feature this cool-toned wintry look by Briana Christine. This vivid blend of pastel hues is the perfect wintry way to get in on this Pantone color trend.

4. Bold Dimension

pantone color solid
This vibrant hue is a bold direction to take. Photo credit:

We can’t get enough of the bold and vibrant elements at play here. Gina Scarsellato rocks this shade with confidence.

5. Deep Purple

pantone color deep purple
This deep purple hue is full of dimension. Photo credit: https:

Victoria Slade, Brooklyn-based hairstylist, colorist, and salon owner at Best Little Hair House, created this unique shade of deep periwinkle. The addition of a set of short bangs takes this face-framing cut up a notch!

6. Shades of Blue and Purple

pantone color purple blue
This combination style includes shades of blue and purple. Photo credit:

Jen Guido Gurnee, hair colorist expert, created this beautiful blend of purple, blue, and silver hues. This silvery veil of color is perfect for the winter months!

Keep your color vibrant by using Love Beauty and Planet Blooming Color Murumuru Butter & Rose 2-Minute Magic Masque on a weekly basis!

7. Night Sky

pantone color night sky
Night sky-inspired blend of colors. Photo credit:

This beautiful blend of night sky-inspired colors was created by color expert and educator, Shell Vega. With lilac hues and velvety shades of blue, this look is reminiscent of the night sky.

Are you thinking about trying out one of these shades of the Pantone color of the year? Be sure to tag us over @AllThingsHairUS with the results!


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