30 Best Purple Hair Color Ideas for Women in 2020

Whether you're into raspberry, eggplant, plum, blue-violet, lilac or lavender, there's no doubt about it: Purple hair color is the undisputed queen of shades this year.

Purple hair color was once the domain of punk subcultures and emo, angst-ridden teens the world over has now become one of this year’s most coveted hair shades. It’s been the look of choice for nearly all levels of celebrity there is: Everyone from your token Instagram influencer to festival vloggers to actual reality TV sensations has had a go at purple hair, giving it the mainstream seal of approval at the crux of its mass appeal.

But what is it about this look that has people booking their color appointments in droves? Check out this purple hair inspo to find out why exactly (as if we didn’t know, by looking at these spectacular photos below) it’s, like, the best, biggest OG hue in the unicorn-color explosion. Read on:

1. Long Ombré

purple hair with dark ombré waves
We love how this purple hair color fades into an ashy gray. Photo courtesy of @msnataliejean

An ombré color job using dark purple hair that lightens into an ashy rainbow is a fabulous way to rock two trends in one.

2. Silver with Lilac

light purple hair with silver tones
Light purple hair combos, such as silver purple hair with lilac highlights, are another hot look. Photo courtesy of @msnataliejean

Pastel purple hair, like this beautiful silvery lilac version, is another popular way to wear the look if you’re one for lighter shades. Obsessed with the gas-puddle effect!

3. Peacocky

peacock tones on purple hair
Those flashes of magenta tie the look together. Photo courtesy of @msnataliejean

A medley of jewel tones—some blue and purple hair mixed with some dark emerald green thrown in—creates a glorious, peacock-inspired shade that’s darkly sexy.

4. Tropical Punch

tropical purple hair
Warm berries and grape tones pop against warmer complexions. Photo courtesy of @msnataliejean

This magenta hair color creation is terrific for those with warm undertones. The punchy grape tones intermix with plum hair color and a bit of passion fruit orange for a rich, juicy hue.

5. Ice Princess

icy purple hair with crown
Can you say #festbest? Photo courtesy of @msnataliejean

Another silver purple hair iteration courtesy of lilac highlights creates a more nymph-like vibe, courtesy of platinum tones and a delicate floral crown.

6. Dark and Stormy

dark purple hair with blue waves
The most true-blue version of the trend as you can get. Photo courtesy of @msnataliejean

…But much richer-looking than that rum-filled drink, that’s for sure. Dark purple hair seamlessly drips into a rich violet and ends with blue and purple hair highlights at the ends. Too smooth.

7. Bright Violet

violet purple hair in swirls
Cloud-like swirls are serving up some rockabilly vibes, but with a modern twist. Photo courtesy of @dajanakdoeshair

Cool undertones glow against this light blue-violet hue. Dusty pink and mauve highlights give dimension to this pastel purple hair winner.

8. Violet Ombré

pink and purple hair ideas
The pops of pink are an ’80s girl’s dream. Photo courtesy of @dajanakdoeshair

Can it get any prettier (or delightfully girlier) than this? Cool violet melds into a soft shell pink and ends with bright orchid peek-a-boo highlights. Because fairy-anime pink and purple hair is ultimate #goals.

9. Griolet

gray purple hair with highlights
Pair with some rumply texture for a gritty/pretty feel. Photo courtesy of @dajanakdoeshair

This grungier look flips the script on violet hair color—a lot more gray is in play with this black purple hair shade (mostly prevalent at the root), which also takes on a silvery tinge at the ends. Give it an extra healthy and shiny finish with some Love Beauty and Planet Rose & Almond Natural Oils Infusion.


10. Plati-Purple

platinum and purple hair in a bob
A concave bob gets edged up with some strategic highlighting. Photo courtesy of @dajanakdoeshair

Add another winner to the blonde and purple hair category! This sharply stacked bob, done with peek-a-boo purple highlights, is a clever upgrade to your regular short ’do.

11. Lavender Love

pretty purple hair in a lob
Quiet yet stunningly pretty, subtle silver blends perfectly into the rest of the hair.

This lovely interpretation of silver purple hair features silver on the top as highlights, and violet as a base color. And don’t even get us started on this beautiful, softly curled lob!

12. Ultraviolet

lilac and purple hair waves
Can’t wait to see this in a ponytail! Photo courtesy of @hairbyfranco

This predominantly two-toned style features a shock of violet hair color atop a lighter base of silvery-lilac—an electric, confident combo.

13. Smoky Eggplant

grayish purple hair gradient
Now you see it: We’re blown away by the subtle color gradient of gray to violet. Photo courtesy of @hairbyfranco

Want a shade that’s still comfortably on the darker side of the family? Then this dark eggplant hair color mixed with some smoky, ashy grays and violets is just the thing.

14. Pink Plum Hair

plum purple hair
A truly feminine swatch of color, featuring all sorts of pink and lilac. Photo courtesy of @hairbyfranco

A classic pastel purple hair variation, this pink-dominated hairstyle gets even flirtier and richer with a bright mauve root area.

15. Purple Black Hair

black purple hair rainbow
The blackcurrant tones are a unique touch. Photo courtesy of @hairbyfranco

If you want to taste the rainbow but can do without the citrus, this black purple hair color gradient totally checks those boxes. We love the shock of blue-violet in the middle!

16. Berry Ombré

berry purple hair waves
Mixed berry? Yes, please! This multi-faceted version is a screenshot shoo-in. Photo courtesy of @hairbyfranco

Multiple shades of grape and magenta hair color get equal airtime in this expertly blended creation. Tip: Style in loose waves to emphasize each glorious highlight tone.

17. Smooth Magenta

magenta purple hair
This silken shade gets even more personality with those subtle streaks of pink. Photo courtesy of @hairbyfranco

Whoever said aubergine hair color wasn’t a thing clearly didn’t know who to go to. This rich, solid magenta hue finds even more dimension with some subtle pink balayage.

18. Purple and Violet

basket braided purple hair
We’re not even focusing on the basket braid yet, as this perfect blend of warm royal purple and icy violet is already stunning in itself. Photo courtesy of @hairbyfranco

Dark purple hair transitions into a cool, quiet violet on the tips. This makes for a trendy look that also fades prettily with time (think icy pinks and grays!).

19. Box Braids with Dark Plum

Purple hair box braids
The perfect balance between stylish and subtle.

Update your box braids with a deep purple shade. Going for a darker hue like this one is a good way to experiment with colorful hair without totally changing your look. Keep up with the regal vibe by opting for golden hair accessories—you’ll be the box braid queen.

20. Half-Top Knot with Candy-Floss Lilac

purple hair in a top knot
The roots keep it grungy.

If you’re going for a spun-sugar pastel shade, try lilac! This shade can easily lean towards either pink or blue depending on your preference and the undertones you were born with. Because a lot of bleaching is used to get hair light enough for a pastel shade, you’ll need to be wary of damage. At least once a week, protect your color and ease damage by using a hair mask.

21. Raspberry with Choppy Waves

Rasberry purple hair
A deep, purple-tinged bordeaux is flattering on most undertones. Photo credit: indigitalimages.com

Go nearly red with a stunning raspberry shade. This color has just enough purple in it to keep it from looking like a bright burgundy red. To show off how multi-tonal your color is, try styling with loose waves. Opt for a large-barrel curling iron, or twist hair around a flat iron to get big waves.

22. Periwinkle Ombré

bluish lilac purple hair
Bluish lilac, or periwinkle, flatters cooler undertones.

If unicorn hair is what you want, a periwinkle color is the way to achieve it. It’s the perfect mixture of blue and purple that looks seriously stunning on cooler undertones. With a pastel sombré like this, you will want to make sure that you don’t wash your hair every day so you prolong your shade as much as possible. When you do need to wash your hair, choose a color-safe system like TIGI Copyright Custom Colour Shampoo and Conditioner.

23. Chocolate Mauve

highlights for brown hair chocomauve
Subtle pink tones help enliven a medium brown shade. Photo courtesy of Hannah Edelman

We love this chocolate mauve shade so much! The darker, more purple sister of rose gold hair is gorgeous, especially in the cooler months of the year. This color can flit between lavender and rose so it always looks fresh.

24. Side Swept Bob

purple highlights side swept bob
Give your side-swept bob an edge with some purple highlights.

A pop of color from your purple highlights will make your side-swept bob totally Insta-worthy. Rack up those Likes with this style!

25. Dyed Ends

purple highlights dyed ends
If you want more than just a touch of purple color in your hair, then some dyed ends will do the trick!

Not into the classic stripped look of highlights? Then give your hair a splash of color by dying your ends to create a gradient look.

26. Pastel

purple highlights pastel
This muted pastel color will make a subtle yet striking impact.

A lightly hued pastel purple is everything you need for the ultimate style for your hair. It’s a cool accent to a light blonde or ash color.

27. Dyed Roots

purple highlights dyed roots
Ad a splash of color with dyed purple roots.

Just add a tiny touch of color that will make a major statement to your hairstyles by creating purple highlights at the roots of your hair.

28. Ultraviolet

purple highlights ultraviolet
This intoxicating color is guaranteed to get heads turning.

This wild color will definitely catch some eyes. It’s deep, vibrant glow is perfect for every girl who wants to be the life of the party.

29. Bob

purple highlights bob
A simple bob cut can get an added boost of style with some purple color!

Who said highlights were just for long hair? Go for a short bob cut that’s as bold and edgy as your purple highlights for a “cool girl” street-style look.

30. Plum

purple highlights plum
Some plum highlights are a subtle way to add some vibrance to your locks.

These deep, plum-colored highlights are giving us some major hair cravings. Transform your locks into eye candy with these cool warmer-toned highlights!

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