Super smooth, straight hair means slaving over straighteners every day or even having expensive salon treatments. But now with the VO5 Straightening Lotion, you can get straight style easily. It gives you straighter hair for up to 3 washes, saving you loads of time and money! Heat from your straightening iron activates the Kerafix Technology to smooth your hair & help control frizz. Say goodbye to unwanted waves, kinks & curls with this unique lotion.