Damage Repair shampoo breathes new life into damaged hair & helps protect when you colour. The patented fibre strengthening system reinforces hair from within, revitalising it strand by strand. It works both instantly to rejuvenate hair & progressively, so it becomes stronger and more resilient with every use*. *less breakage vs non-conditioning shampoo. Revitalises hair fibres, leaving hair stronger and more manageable. o Massage into wet hair from root to tip & rinse thoroughly. For optimum hair strengthening, follow with Toni&Guy Damage Repair Conditioner.