Nexxus Blonde Assure Purple Shampoo

With its exclusive Protein Fusion blend with Keratin Protein and Violet Pigment, Nexxus Blonde Assure Purple Shampoo tones down brassiness on blonde or silver hair giving you a cooler, brighter, smooth blonde after just one use. Use 1-2 times a week to help neutralize brassy tone. Leave in for 1-5 minutes each time. Follow with Nexxus Colour Assure Conditioner.