Dark haired man with groomed side parting hairstyle

How to use pomades: An essential guide

Learn how to use this old-school styling product the right way.

Not sure how to use pomades? Don’t worry, you’re not alone. But you no longer have to remain in the dark! Luckily for you, we’ve pooled together all of our expert knowledge to bring you this really simple how-to guide. So, what are you waiting for? Scroll down to become a pro with pomades!

Pomades: How-to guide


Asian man with pomade styled black hair
Pomades have a polished finish but no hold. Credit: indigitalimages.com
Pomade is a much lighter form of wax used to give a polished finish, but with a more pliable hold. – Unilever creative director and head stylist Dan Lynes.

Start the right way…   

Before you even start thinking about applying your pomade, it’s important to prep your hair. So, this means washing it the right way. Remember to gently massage your shampoo, focusing on your roots and scalp, as it’s where you want to cleanse to remove oil and grime. It might not seem vital, but not washing your hair correctly can hinder your styling process, as the daily use of styling products can leave your mane and scalp with lots of build-up, which can lead to limp, dull hair. And when using conditioner, try leaving it in for at least a few minutes so that it has time to work its magic on your mane!

Apply to damp hair

Want to know a little secret? Pomades work better on damp hair. Why? Because, although you can use pomades on both slightly wet and dry locks, the products adhere better when applied to damp hair. So, after washing your mane, make sure you towel-dry it. N.B.: try and avoid applying pomade to sopping wet locks, as this will dilute it and make it difficult to set.

Once your hair is towel-dried, take a fingertip’s worth of TIGI Bed Head For Men Slick Trick Pomade (£13.95*). It might not seem like a lot, but trust us, it’s better to start with a small amount, as removing excess pomade from your hair can be rather cumbersome.

TIGI pomade for men slick trick
Make sure you apply your pomade evenly.

Apply evenly

Warm the pomade by rubbing it between your palms. Then rake it through your hair, making sure to apply evenly from root to tip. And if you have thick or long hair, feel free to add more product as necessary.

‘Cocktailing’ is a very important part of male styling… When you’re trying to get a certain look, and you want it to stay, one product on its own isn’t going to do the job. You need to use a mousse with a powder or salt spray, and you may want to finish off with a pomade to give it a polished finish, – Dan Lynes.

Tip: Try ‘cocktailing’ the VO5 Extreme Style Groomed Grooming Pomade (£3.99*) with a mousse, like the VO5 Extreme Style Thicken Up Gel Foam (£3.99*).

Finishing touches

Once you’re happy with your pomade application, get your comb ready. For a more groomed look, comb your hair back, or create a dapper side parting. And you’re done!

*RRPs are Unilever suggested retail prices only, it is at the discretion of the individual retailers to set the actual price.

Sign up to our newsletter and get exclusive hair care tips and tricks from the experts at All Things Hair.