Hair paste: What it is and why you need it in your bathroom

Amra | 22 April 2016

Everything you need to know about this versatile styling product.

It’s been said that a modern gentleman’s look isn’t complete until his hair is styled – and we couldn’t agree more! But let’s be honest, with a plethora of men’s hair products to choose from, it’s not always easy to find the one that will give both a classy and natural appearance. Fear not, we’re here to make it all much simpler with the addition of one key styling product: hair paste.

Read on for the lowdown on this versatile styling product and why we think it’ll make an essential investment.

What is hair paste?

Hair paste is a styling product that is usually found in the same group as clays, putty, mud and fibre, all of which give a dry or matte finish with textured definitions, thus it has little or no shine and even gives room to play. To be more clear, instead of that polished wet style à la Don Draper, you’ll get that naturally sexy, just-got-out-of-bed look.

hair paste hairstyles
All hail bed-head styles. Credit:

Pastes also have a thicker consistency, with textures that can range between the feel of toothpaste to tacky glue. Although it doesn’t sound exciting, the right choice of paste can do wonders for your hair.

And why should you go for a thicker paste? Because it adds more texture and gives a better, but still reworkable hold that can range from medium to very firm, meaning you can seamlessly transition your hairstyle from day to night. Simply apply the paste onto wet hair for a firm hold, or to damp or dry hair if you want a softer effect.

Why is it different from other styling products?

Few styling products are as versatile as hair paste. Unlike most oil-based pomades and stiffening gels, hair paste is water-based. Its solubility means it won’t build up, cling or over-clog your hair follicles, making it much easier to wash out. It also works on both short and medium styles, as well as thin to thick hair (the right paste can add volume to fine hair, as well as control unruly types).

If you prefer high-shine, sleek hairstyles, however, then paste may not be the right product for you. The main reason why it differs from most products is its lack of lustrous shine, for which pomades are renowned. Remember: using paste is all about looking like you haven’t done anything to your mane (even though you have!).

hair paste natural finish
Try hair pastes for a natural finish. Credit:

Why should you have it in your bathroom?

You really can’t go wrong with hair paste. None of us can deny the comfort and practicality of a rebellious yet organised hairdo, and hair paste is all that and more – in just one tub!

Which hair paste is best for you?

Gents with thin hair should try the VO5 Extreme Style Thicken Up Lifting Paste (£3.99*) to get a structured, yet natural, reworkable look. For those with wavier or curlier hair, we recommend the VO5 Extreme Style Texture SurfStyle Paste (£3.99*) to add definition for a sleek, polished finish. Or if you’re after a more matte finish, opt for the TIGI Bed Head For Men Pure Texture Molding Paste (£11.50*).

*RRPs are Unilever suggested retail prices only, it is at the discretion of the individual retailers to set the actual price.


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