Hair styling products for men: Side shot of a man with short ginger hair styled into quiff with an undercut, wearing blue top and posing in a outdoor setting.

9 Best Hair Products For Men

Find our round-up of the best hair styling products for men.

With so many men’s hair products on the market, it can be hard to know which ones really work. But we don’t want to waste your time: we’ve created a round-up of the best hair styling products for men, to help you keep your style game on-point.

If you want to know which products we recommend, (plus, get stylist tips from Unilever Creative Director and Head Stylist Dan Lynes on how to use them to create some of the most popular hairstyles out there) keep on reading.

1. Best all-rounder: VO5 Matt Clay

Why?: This tried-and-true VO5 Matt Clay is a universal favourite for a reason. It has a matte finish, is easy to wash out and can help you control thick hair, too.

Whether you want who achieve a perfectly-undone look, boost the thickness of your strands or tame them, you really can’t go wrong with this sculpting clay.

Best hair styling products for men: Close up shot of a man with chocolate brown curly French crop, wearing a black shirt and posing on the street.
A textured French crop hairstyle is bound to get you noticed. Credit: Verity Jane Smith

Who is it for?: Styling shorter cuts like the French crop/Caesar cut.

How do I use it?: To give an undone edge to a strong Caesar cut or French crop, use some clay to enhance texture and hold your style in place all day.

2. Best hair wax: Lynx Signature Clean Cut Look Definition Wax

Why?: A styling wax, like the Lynx Signature Clean Cut Look Definition Wax, is ideal for sharp structured styles with a clean cut, modern feel. The best part? It also has a long-lasting hold.

Best hair styling products for men: Close up shot of a man with dark brown hair styled into a pompadour, wearing blue and posing out
This old-school classic has a modern appeal. Credit: Allyson Alapont

Who is it for?: Short/medium hair. It’s great for creating styles like the pompadour. “A pompadour needs a waxy formula to help add lift and grip so that it can withstand everyday British weather, ” says Dan Lynes.

How do I use it?: Warm a of the product in between your hand and rake through your hair. Add more product if needed but remember to start out small and then build it up.

3. Best paste: Bed Head Rockaholic Headliner Styling Paste

Why?: A good paste will you get you a long way, and the Bed Head Rockaholic Headliner Styling Paste is a great one to invest in.

Who is it for? This product is designed to help you shape, define and enhance all kinds of hairstyles, all without making your mane look like it’s too done up.

Recommend read: Find the best paste for your hair type.

4. Best pomade: TIGI Bed Head Slick Trick Firm Hold Pomade

Why?: Looking for hair styling products for men that’ll give you that classic Don Draper look? Then, you’ll need to get your hands on the TIGI Bed Head Slick Trick Firm Hold Pomade.

Who is it for?: Anyone that loves long-lasting hold and a dapper high-shine (don’t worry, this product doesn’t feel stiff or look too greasy, thanks to its nifty formula).

How do I use it?: Just check out our how to use pomades article for our top tips.

5. Best sea salt spray: TONI&GUY Messy Salt Spray

Why?: When it comes to hair styling products for men, a sea salt spray is behind most of the lived-in, bedhead hairstyles you see on the catwalk.

Who is it for?: Medium/long lengths and fans of texture. In our books, if you’re after a product that will give your mane that cool, messy effect, the TONI&GUY Messy Salt Spray is the best one to try.

How do I use it?: Spray it evenly from root to tip on damp or dry hair, messing it up with your fingers to get maximum texture and body.

Best hair styling products: Close up shot of a man with medium brown hair styled into a relaxed quiff, wearing printed top and posing on the street.
This timeless style won’t let you down. Credit: Verity Jane Smith

Hair hack: “The best way to create a strong quiff is to use a little sea salt spray through towel-dried hair. Then use a comb to build the quiff shape as you blow-dry. The heat from the hairdryer will help to set it in place.” says Dan Lynes.

6. Best gel: VO5 Mega Hold Styling Gel

Why?: Not only is the VO5 Mega Hold Styling Gel ideal for all haircuts, it also offers long-lasting hold and features AquascreenTM, so your style can put up with whatever the weather throws at it.

Best hair styling products for men guide: Close up shot of a man with medium, dark brown hair styled into a mohawk, wearing a top and posing in the street.
The best product to use to style a mohawk? Gel. Credit:

Who is it for?: You can use a hair gel to help you style a mohawk or a faux hawk. It’s great for any style that requires strong hold.

“To style a mohawk, you need to use a product with a thicker consistency, like a strong-holding gel or gum,” says Dan Lynes.

How do I use it?: “A fauxhawk (or ‘fohawk’) needs a little more work than a classic mohawk, so use either a mousse or gel, dried into the hair to help sculpt the shape. Follow by applying a sculpting powder to give your hair hold without leaving a ‘producty’ look,” says Dan.

7. Best hairspray: VO5 Mega Hold Hairspray

Why?: Don’t want to worry about your dapper ‘do falling out of place? The VO5 Mega Hold Hairspray offers a firm hold with a non-sticky, natural feel.

Who is it for?: Anyone that wants a product that they can rely on keeping their hair to stay in place.

How do I use it?: Shake the can, hold 30cms away from your hair and then spray evenly to fix your style. Alternatively, you can spray onto a brush or comb and work it through your mid-lengths and ends.

8. Best hair cream: Lynx Natural Look Flexible Control Cream

Why?: Hair creams like the Lynx Natural Look Flexible Control Cream can  give you flexible, light hold and are ideal for those with mid-hair lengths, as well as defining naturally curly or coily textures.

Best hair styling products for men: Close up shot of a man with short dark brown afro hair, wearing sunglasses with a suit and posing outside.
Dealing with natural strands? Try this. Credit: Verity Jane Smith

Who is it for?: Stylers that love light hold and curly or afro hair. “Oils and creams work best on afro hair, as that hair type needs products that will soften and can easily be distributed through the hair,” says Dan.

How do I use it?: This styling product works best on dry hair but you can use it on damp or towel dried hair too. Just use a hair dryer to create soft lived-in textures.

Recommended next read: The best black men’s haircuts to try in 2018.

9. Best beard oil: TONI&GUY Nourishing Premium Beard Oil

Who is it for?: Whether you’re contemplating growing out a beard for Movember or already sport one that’s worthy of an award, it’s important to keep it looking its best.

How do I use it?: Work 2-3 drops of the TONI&GUY Nourishing Premium Beard Oil into your beard. Trust us, this moisturising oil soothes and tames, leaving your beard feeling fresh and looking groomed, too.


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