Yesterday was all go for the ATH team! Why? Because we were kindly invited to celebrate New Look’s impressive store opening on Tottenham Court Road, which had special VO5 styling booths.
So, scroll down, watch our video and click through our gallery to see what we got up to!
ATH’s VO5-approved hairstyles from the event
The look: Saby, our Talent and Outreach Manager, opted for the trendy hun. Can’t decide on wearing your hair up or down? Well, now you don’t have to!
The styling deets: The VO5 stylist used a couple pumps of the VO5 Volume Foam to Saby’s hair. The air-infused foam provided natural-looking movement, a little lift to her roots and was super lightweight.
The look: Senior Sub-editor Steven took his hair to new heights with a dapper relaxed quiff.
The styling deets: The VO5 Mega Hold Hairspray is the secret to Steven’s hairstyle. The stylist simply sprayed her comb with the hairspray before combing it through Steven’s mid-lengths and ends. She explains to him that the spray is fine, so it won’t leave a sticky residue or weigh down his hair – and Steven is thrilled at the news of this!
The look: Elise (ATH’s Senior Global Producer) picked this half-halo with waves which is great for second-day hair.
The styling deets: Dirty hair? We don’t care! Elise’s stylist assures her that this half-halo will cleverly disguise her second-day hair with fashion flair! She gives Elise’s hair a quick spritz of the VO5 Ultimate Hold Hairspray to tame any pesky flyaways before weaving her half-halo braid and quicky curling the rest of her hair. Another mist of the hairspray ensures that Elise’s braid lasts long after the New Look store event and is also fabulously frizz-free.
The look: Chief Content Officer Jeanette kept it playful with cute space buns.
The styling deets: Protective hairstyles don’t have to be boring – and these fun space buns are proof of this! Before doing Jeanette’s space buns, her VO5 stylist works a generous amount of the VO5 Frizz Free Cream to her curls. It gives her final look a smooth and glossy finish, while also giving natural-looking control to her baby hairs.
Behind the scenes gallery!
Watch our video and scroll through our pics (or flick through our gallery at the top of the page) to sneak a peek at more of the action at the New Look TCR store opening…