Did you know an astounding 88% of women in the UK* have experienced Imposter Syndrome? TRESemmé discovered that this means 9 out of 10* women doubt their success and limit their amazing potential. If you’re not sure what Imposter Syndrome is, then let us explain.
‘Imposter Syndrome’ is a term used to describe the psychological pattern of feelings of self-doubt, which makes an individual doubt their accomplishments and have a persistent fear of being exposed as a ‘fraud’.
Though it affects everyone, women, in particular, feel it on a grander scale and this is essentially what causes them to limit or second guess their potential.
Now that TRESemmé knows this, it wants to use its global platform to reach millions of women and girls and help play a part in reducing these stats. So, together with the The International Center for Research on Women (ICRW), they have developed a free, 7-part master class designed to enable women to build their agency and help them overcome self-doubt.
The Presence MasterClass TM wants to boost women’s self-confidence and allow them to discover and celebrate their presence. It will be delivered as a live 3-day immersive course and will also be available free online for women everywhere. Both launch in May 2019, so get yourself signed up by registering at tresemme.com/uk/poweryourpresence.
*Research from International Center for Research on Women and TRESemmé