Find out why structured ponytails are this seasons ‘It’ hairstyle

Ponytails, but not as you know them...  

Let’s be real here, when it comes to cool and exciting hairstyles, ponytails don’t rank too highly. However, thanks to this season’s runways being inspired by all things structured, the humble ponytail is back with a brand new, fashionable twist.

But what makes them so different to the no-frill ponys we know and love? Well, this year’s take is a much more structured affair, featuring sleek, slicked-back hair and neat design details. And with numerous celebs (from Gigi Hadid to Kim Kardashian) already pioneering the trend, 2017 could be the year that ponytails officially reach true style status…

Current obsession: Structured ponytails


brunette balmain model on the runway with a structured high ponytail
You’ll be whipping like Willow with this powerful pony! Credit:

Twist and shout

One of the easiest – and most sophisticated – ways to upgrade a basic ponytail, is to add a twisted detail at the base.

To get the look, simply brush your hair back into a regular ponytail and secure with a hair elastic. Then take a piece of hair (around an inch thick) from the bottom of your ponytail and wrap it around the base. Use bobby pins to keep your twist in place and conceal any extra hair – now you’re good to go!

blonde elie saab model on the runway in a pink dress with a structured ponytail
Princess dresses and ponytails are a match made in hair heaven! Credit: Rex by Shutterstock

Pony club

It’s time to live out those childhood pony club dreams! This unique style is actually reminiscent of the wrap-around techniques used to style horses’ tails, but we’re sure you’ll agree it looks equally fab on this model, too. This look will certainly win you first place in the pony races!

black jason wu model with her hair in structured high ponytail
Who knew ponytails could be so stylish? Credit:

Wrap it up

Looking for a way to toughen up a standard pony? Then you’re in luck, because it’s easier than you’d think! All you need to do, is take a piece of PVC or leather and wrap it around your hair: et voila, instant badass!

Editor’s tip: Using the VO5 Sublime Sleek Creation Hairspray will help to smooth your strands and add shine, while also giving your look a flexible, all-day hold.

brunette model in a white lace dress with her hair in a high ponytail with wrap accessory
Join the pony club! Credit:

Golden girl

Want to go glam? We’ve got just the thing. Metallic hair cuffs are all the rage right now and they easily attach to your mane using a hidden hair tie, making them the perfect way to upgrade your look for the evening. Yep, this is one style you can literally do in seconds – sign us up!


Looking for more ways to style your strands this season? Just click over to our New Hairstyles page now, to get yourself up to speed with all of the latest celeb and runway hair trends, including the romantic ribbon braids we’re currently swooning over!

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