Hair primer: The latest product set to shake up your hair routine

Leona | 11 July 2018

Don’t know what a hair primer is? Get the 411, now.

Every once in a while a new product comes onto the market and shakes things up. From hair scrubs to co-washing, we have seen our fair share of new product inventions and hair hacks, but the latest addition to the hair styling industry is certainly one we can all benefit from: hair primers.

It’s reported that the number one reason that women cite for not using styling products more frequently is that they are too much hassle*, but you’ll be happy to know that this hair product has a lot of benefits. Simply read on to get all of your questions answered.

Hair primers: All your FAQs answered


brunette model with damp hair running hands through the side
Hair primers have fast become the hottest hair product to own this year.

What is a primer?

Whether that’s foundation, eyeshadow or even nail polish, primers are used to help with the ease of beauty product application. And just like the ones you use for your skin, hair primers are used to create the perfect base layer for hair products to be applied on top of.

VO5 Express Primer Spray

So, why do I need one for my hair?

Think of hair primers as the first step in your hair styling routine. They work by creating a smooth, even base layer on top of the hair-fibre which acts as a protective shield and has the added bonus of making the hair more manageable and easier to style.

VO5 Damage Protect Primer Spray

What are the benefits of using a primer?

1. Quick and easy styling

If quick and easy styling is your main priority, you will be happy to know that smoothing archives within primers are designed to reduce friction between the hair fibres, which is perfect for anyone prone to tangles and frizzy strands. And did we mention it also contains a blend of ingredients specially designed to reduce the time it takes to blow-dry hair? Clever!

TONI&GUY Primer Smoothing Spray

2. Conditioning treatment

Containing conditioning ingredients, this nifty hair primer not only makes hair easier to detangle but the protective layer on the hair also prevents external moisture like humidity from penetrating the hair shaft. Hair is then left feeling naturally soft and smooth with a healthy looking shine.

TRESemmé Biotin+ Repair 7 Primer Cream

3. Heat protection

Yes, really! 74% of women in the UK use heated appliances at least once a month, but only 10% use products to protect their hair from heat styling damage** and if you are anything like us, you probably find it difficult to part with your heated styling tools. But with primer sprays and creams, you can put your mind at ease as these miracle workers also help to minimise damage and breakage caused by straighteners, tongs and wands etc.

TRESemmé Biotin + Repair 7 Primer Spray

How do I use a primer?

Use your hair primer after washing your tresses and before you style it. Spray or apply cream directly onto wet or damp hair, then use your fingers or comb to distribute the product through the hair (concentrating on the ends of your hair) and blow-dry or style as usual.


*Unilever Hair H&E Study
**Unilever Hair H&E Study, & Kantar Worldpanel Usage – GB – 12m/e Dec 2015 – Total Females





Unilever uses cookies to give you the best experience online and to provide anonymised, aggregated site usage data. You can find out what cookies we use, what they do and how you can disable them in our Cookie Policy. By browsing our sites, you consent to use cookies. By closing this message, you consent to our use of cookies on this device in accordance with our cookie policy unless you have disabled them.