Woman spraying her brown hair with VO5 Flexible Hold Hairspray in the mirror.

I tried the new VO5 Flexible Hold Hairspray & the results were surprising

Hairspray-phobe Leona is on a quest to find out if the new generation of hairspray is worth adding back into your routine. 

The backstory:

I may have been blessed with good height and a great sense of humour (if I do say so myself), but one thing I wasn’t gifted with was naturally great hair.

After many years of colouring my hair, wearing tight topknots and braids and let’s not even get into my excessive use of heated styling, it should come as no surprise that I now have fine, limp hair.

Because of this, any hairstyle I attempt requires a whole arsenal of hair products to get it looking acceptable. So, when I heard about the new VO5 Flexible Hold Hairspray, which promises all the benefits of traditional hairspray (hold, smoothing and frizz control), without the crunchy feeling, expectations were high.

VO5 Flexible Hold Hairspray on zebra print steps.
It’s a new era for hair styling.

What’s the hype about?

Hairsprays of the past are often thought of as heavy and stiff, made for creating retro style sky-high looks, but that could be about to change with the VO5 Flexible Hold Hairspray.

The new addition to the VO5 hairspray range is changing the rules by offering all the mane benefits we’ve come to expect from a hairspray but with a natural, lighter hold.

With a hold level of 2 out of 5, this flexible, ultra-fine hairspray is ideal for everyday styles like waves or tousled buns as it gives hold without making your hair look too ‘done’. And, if like me you to tend to battle with frizz, you can rest easy as this hairspray is designed to protect against frizz and prevent flyaways.

Before and after of woman with medium length brown hair wearing a cream knitted top.
Results time!

Did it work?

Let’s be honest, it’s all well and good knowing what the product promises, but what really matters is does it work?

First up I tested the claim of ‘exceptional lift and body’ by directing the spray towards my roots, because as anyone with fine hair will tell you, the roots is where most attention is needed. After a few spritzes and a ruffle with my fingers, I could start to see some lift at the roots. So far, so good.

Not one to usually use hairspray through the lengths of my hair (for fear of weighing my hair down), I tried the age-old trick of flipping my hair forward, spraying the hairspray on my lengths and a little more at my roots and flipping it back. A dash to the mirror and the results were undeniable. My hair had volume at the roots and at the sides, and with a little twirling at the ends with my fingers, my hair was also looking smoother.

Breakage and baby hairs have taken residence in my hair for as long as I can remember, but when trying the hairspray I came across a tip that smooths those bad boys out easily. Spraying a little into my palms, I gently smoothed my hands over any short strands and flyaways to slick them down and it worked like a charm.

VO5 Flexible Hold Hairspray shelfie.
It’s more than just a finishing touch.

How did it hold up?

After a few hours, I headed back to the mirror to see how my hair was holding up.

As a product geared towards people looking for a hairspray that is ‘so natural you can run your fingers through your hair’, I can’t fault it in the slightest.

My hair looked much smoother than it would have been without the product and my natural waves were still visible. But best of all, my hair never felt stiff or product-heavy.

Final verdict

A fine-mist spray offering natural hold, frizz control and body is no easy feat, but will I be adding this to my everyday hair styling routine? YES 100%.

From the first spray, my hair didn’t feel stiff or crunchy which is usually a big put-off for me. In fact, I could still finger comb through my hair with no problems. My hair felt great and as a bonus, it even smelt great thanks to the summery coconut fragrance.




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