E-girl hairstyles are characterised by soft pastel shades and signature ’90s streaks in contrasting hues. Originating with online girl gamers, the E-girl look resembles the “scene” trend we saw in the early 2000s, complete with winged eyeliner and striped tops, mixed with a more modern aesthetic that’s often amped up through social media.
They’re experimental and fearless, and thanks to TikTok, they’ve become the biggest subculture online. With style icons like Britanny Xavier and Dua Lipa recently spotted wearing popular E-girl hairstyles, we predict this trend will be huge throughout the year.
Pretty in Pink
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Billie Eilish Style
Ginger Spice Vibes
Hit two trends at once with this coloured curtains hairstyle. Credit: @hanakanazu
No E-girl look is complete without bold colourful makeup and the signature moody aesthetic. Credit: @aestdolls