E-girl hairstyles are characterised by soft pastel shades and signature ’90s streaks in contrasting hues. Originating with online girl gamers, the E-girl look resembles the “scene” trend we saw in the early 2000s, complete with winged eyeliner and striped tops, mixed with a more modern aesthetic that’s often amped up through social media.
They’re experimental and fearless, and thanks to TikTok, they’ve become the biggest subculture online. With style icons like Britanny Xavier and Dua Lipa recently spotted wearing popular E-girl hairstyles, we predict this trend will be huge throughout the year.
Barbie Pink Streaks
Even if you’re already a blonde, pre-lightening your hair before applying your chosen colour will really help to make the colour pop. Credit: @kateelisabethxo
Editor’s tip: Keep your coloured hair looking vibrant for longer with the Love Beauty and Planet Blooming Colour Shampoo and Conditioner. With Muru Muru Butter helping to keep your coloured hair vibrant, soft and protected, this shampoo and conditioner is the perfect antidote for coloured hair.
Billie Eilish Style
Ginger Spice Vibes
Hit two trends at once with this coloured curtains hairstyle. Credit: @hanakanazu
Pretty in Pink
No E-girl look is complete without bold colourful makeup and the signature moody aesthetic. Credit: @aestdolls
You can’t talk about e-girl hairstyles without mentioning two-tone hair. When you can’t pick which pastel hair colour to go for, you can get the best of both worlds with this hair colour method. Credit: @kidjess
Braided E-girl Hair
Ash Blonde Streaks
Half-up E-girl Hair
Long E-girl Hair
Forever the go-to for e-girl hair inspiration, Tik Tok queen, Yvie Scarlet, styles her long hair with cute butterfly clips. Credit: @yviescarlet
Cerise Pink Streaks
Everything about the contrast between the brunette and cerise pink tones in this example is so right. Credit: @jocmill
Blue E-girl Streaks
This cool face-framing look is totally trending for 2020. This is more of a fashion-forward take on e-girl hair. Credit: @angel.iica
Subtle E-girl Hair
We love this soft take on chunky front highlights. Credit: @oliviaalexandra_styles
This single e-girl streak provides the perfect compromise for those that want to dip their toe into this trend. Credit: @sandrabulldock