‘Brey’ the surprise new hair colour taking over Insta!

Is it blonde or is it grey? No, it's both!  

For those of you that aren’t fans of the BBC’s The Fall (but seriously, how could you not be?!), we’ll forgive you for not previously spotting this new, and somewhat unexpected, hair colour trend. But what is this emerging trend, you ask? Well, it’s ‘brey’ – AKA blonde grey)

And although this subtle hair hue was pioneered by Gillian Anderson’s character, Superintendent Stella Gibson, it is now taking the Instagram hair world by a storm!

Okay, we know that grey tones and going grey gracefully have recently become rising colour trends, but we were nonetheless surprised by this understated hair hit. And the thing we love most about this hue is, that you can work it so many different ways!

shot of a woman with grey blonde short hair worn to the side with an undercut wearing a balck top
Blend grey with blonde. Credit: Instagram.com/oli_assefa

Are you already going naturally grey? Then why not become a sassy silver fox and blend your natural grey hair with lighter blonde tones, for an almost silvery aesthetic?

Update your ‘do even further with a sharp cut, and you’ve got an edgy look that is sure to take years of your appearance! Credit: @oli_assefa

Editor’s tip: To look after your brey tresses, try using a purple shampoo. We suggest the TIGI Bed Head Dumb Blonde Purple Toning Shampoo that’s specially-formulated with violet toners, to help banish brassiness and brighten your locks!

back shot of a woman wearing a black top against a wall with ashy grey blonde medium hair cut precisely at the ends
Barely-there hair hues. Credit: Instagram.com/sandrasande

Looking for a truly subtle way to rock this trend? Well, the good news is, that you can even try working in soft and ashy blonde hues for a ‘barely-grey’ finish. The above Insta post is the perfect example of how to rock this look like a bosschick! Credit: @sandrasande

side image of a woman with with grey blonde hair and dark roots worn in
Think cool tones, instead of classic golden blondes. Credit: Instagram.com/xopunkyspice

Or, if you currently have brassier hues in your hair, you can also work grey-tinged blonde shades instead!

Not only does this tone down any fading colour from your previous dye job, but it also gives an instantly cool and contemporary feel to any look. Credit: @xopunkyspice