Ashley Williams SS17: Dancefloor-inspired hair

Arianna | 21 September 2016

Party-worthy hair? Yes please!


Shoreditch-based designer Ashley Williams always wows us with her slogan-smeared clothing and out-there hairstyles at London Fashion Week – so of course, when it came to the spring/summer 2017 show, we weren’t disappointed!

For the Ashley Williams SS17 show, the clothes were bright and playful, with eye-catching hairstyles to boot! We can certainly see why she’s made a fan out of A-listers like Rhianna.

So, if bold and edgy looks are your thing, you’ll want to take a look at theses amazing SS17 hairstyles for yourself!


Party hair at Ashley Williams SS17


model backstage at the ashley williams ss17 show with medium length wavy red hair
Tousled hair, don’t care. Credit: TONI&GUY Products.

The stunning hair looks were inspired by the dancefloors of the late 1980s and early ’90s (AKA, the best era for party hair).

And the key inspiration for Williams’ collection came from none other than hair hero Cyndi Lauper – whose past looks of bright pink and yellow hair, really do encompasses the freedom of teenage experimentation!

models backstage at the ashley williams ss17 show each with different hairstyles
So many party hairstyles in one room! Credit: TONI&GUY Products.

At the show, models were sporting an array of different hairstyles: while some had messy waves, others had fluffed out crimped hair, with a few even rocking dead straight tresses!

But it wasn’t just the styles that made this show amazing, oh no! The runway also welcomed a variety of hair hues, like pastel pink, blonde with dark roots, and even burnt orange.

Indira Schauwecker styling a models hair backstage at the ashley williams ss17 show
Pump up that volume. Credit: TONI&GUY Products.

One of the most popular looks from the show (brushed out, crimped hair) was created by Indira Schauwecker, the TONI&GUY Global Hair Ambassador.

A key product used to achieve this look was the TONI&GUY Matt Texture Dry Shampoo, which she used to help add texture and lift to the model’s hair. Let’s face it, it wouldn’t be ’80s-inspired if it wasn’t full of volume!


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