TOWIE’s Amber Dowding just dyed her hair brown

This TOWIE star has joined the dark side!  

As TOWIE fans will know, Amber Dowding has had long blonde hair ever since hitting our screens. But everyone also knows that winter is the perfect time to try a darker hair colour… and with fellow co-star Chloe Meadows going darker only last week, Amber has just unveiled her boldest look to date.

On her Instagram, Amber revealed she has dyed her light blonde hair a rich, chocolate brown and let us just say: we are L-I-V-I-N-G for her new look!

towie stars amber dowding and georgia kousouloui in halloween costumes
Amber first showed off her new look in this BTS TOWIE shot. Credit:

Uploading a behind-the-scenes photo from the set of the TOWIE Halloween party, alongside BFF Georgia Kousoulou, she captioned the picture: “Every brunette needs a blonde best friend”.

Revealing that she has “finally gone to the dark side”, we can see that she’s ditched her platinum blonde hair for an ultra-dark, almost black shade of brown. It’s a far cry from her usual style, that’s for sure! Credit: @amberdowdingx

towie star amber dowding with long curly brunette hair
Good girl gone dark! Credit:

Evidently loving her new colour, Amber has gone on to post a series of selfies with her fresh shade this week, including the above snap that shows off her tumbling chocolate locks in all their glory! As you can see, she’s maintained her long, curly lengths but gone for a perfectly seasonal, glossy brunette.

Fans have been quick to compliment Amber’s new colour, saying: “Gosh so much better as a brunette!! ? SLAYIN ?” and “I am in love with your hair ?? you look unreal dark ?❤️ ” and we’re inclined to agree with them. Credit: @amberdowdingx

Editor’s tip: If you’re planning to go dark this winter, remember to add a colour protecting shampoo and conditioner to your basket. The TONI&GUY Radiant Brunette Shampoo and Conditioner are perfect for brunettes, as they slow down the colour fade and will bring out any highlights in your mane, natural or otherwise.


Before you go, have you checked out our Brown Hair page lately? If you need any inspiration or advice about going dark yourself this winter season, that’s the place to be.

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