Why platinum blonde hair is having a major moment

Amra | 22 April 2016

Upgrade your membership to platinum, pronto.


If you haven’t already noticed, platinum blonde hair seems to be having a fashionable resurgence at the moment, with countless male and female A-listers quickly swapping their dark locks for cool, icy tresses. Often associated with bold, confident, and sexy Hollywood personalities, both past and present, it should come as no surprise that this striking hair colour is once again making a comeback for 2016.

But as you’ve watched the likes of Rachel McAdams, Lucy Hale, and Carol Vorderman each take out a platinum membership, we’re sure you’ve also wondered: why platinum blonde, and why now?

To get to the root of this sweeping phenomenon, we’ve outlined why this statement-making hair colour has timeless allure, below. So read on and prepare to take the platinum blonde hair plunge, too.

It’s fashion’s favourite hair colour


Balmain SS16 platinum blonde hair
Platinum blonde never strays too far from the runway. Credit: indigitalimages.com

From pale platinum to silvery champagne shades, ice white blonde hair seems to always have a place on the high fashion catwalks. This spring/summer season, Balmain designer Olivier Rousteing sent the majority of his models down the runway with platinum wigs, in full awareness that it was a sure-fire way to make an impact.

And remember when Marc Jacobs’ colourist Laurie Foley dyed half a dozen models’ hair icy blonde for one of his past shows? It worked a treat. Because not only does white hair boast a sort of supernatural, otherworldly quality, but it also looks expensive, which is part of the reason why it complements high end designers’ clothes so well.

Not forgetting that several high profile models – like Sasha Luss, Abbey Lee Kershaw, Lara Stone and Soo Joo Park – have also dyed their tresses this striking shade out of choice – and their careers seemingly took off because of this decision. Another proof that platinum blonde really is fashion’s favourite colour of the moment.

ice platinum blonde hair
How blonde would you go? Credit: indigitalimages.com

It has a lot of history

When 1930s film star Jean Harlow dyed her locks platinum blonde, she unknowingly paved the way for many more actresses and models to come. Think of Marilyn Monroe, whose platinum blonde Hollywood curls became a symbol for all things sensual in the ’50s.

And what about Alfred Hitchcock’s heroines, or even Andy Warhol’s ’60s muse Edie Sedgwick? Back then, platinum blonde hair wasn’t just reserved for the sexy, it also became the choice for the sophisticate and creative mavens alike.

Then, in the ’70s and ’80s, the shade underwent an edgy makeover, with musical muses of the time, like Debbie Harry, Annie Lennox and Madonna, all opting for this white hot colour that seemed to garner attention wherever they went.

But aside from their icy locks, what these famous female figures all had in common was an impeccable sense of style, accompanied by a cool and wildly intriguing exterior that was both alluring and empowering. No wonder platinum blonde’s always been the colour of choice for those who really want to make an impact.

It can work with all hair lengths and skin tones

Contrary to popular belief that platinum blonde hair only suits those with fairer skin, in recent years, this cool shade has actually been sported and wonderfully showcased by females of all skin types and denominations. Think Kim Kardashian, Rita Ora and Rihanna – pop culture’s dark-skinned icons du jour – all of whom have worked this head-turning hue to great success.

While reality TV star Kim went for true, full-on platinum, Rita and Rihanna both opted for a bleach blonde look with contrasting dark roots for an edgier outcome. Pretty risky stuff, don’t you think?

But there’s no denying that they all worked. And did you also notice that they all had different hair lengths, as well? Yet another indicator that says no matter the cut or length, you too can pull off this daring hair colour with success.

platinum blonde hair curly
Platinum blonde can work on all skin tones. Credit: indigitalimages.com

So, you see, anyone can pull off platinum blonde hair – it’s just a matter of finding the right shade for your skin tone. And with so many stars leading the way and making bleached tresses their trademark, you’ll be in the best company.

Editor’s tip: In order to maintain this colour’s vibrancy, you’ll need to invest in a shampoo made specifically with blonde hair in mind, like the TIGI Bed Head Dumb Blonde Purple Toning Shampoo.


Want to go blonde but not ready to jump straight to a platinum hue? Then to test the waters, head on over to our Blonde Hair page, where you can find all the best and brightest shades for your mane!


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