Purple shampoo: The colour care product every blonde babe needs

Calling all blondes! It's time to reap the benefits of a purple shampoo.  

If your blonde tresses are looking a far cry from the Khaleesi blonde hue it was when you left the salon, instead of crying into your pillow, take matters into your own hands with a purple shampoo.

Whether you have blonde highlights or are a boosted blonde all over, a violet shampoo may just be the one thing stopping you from living your best hair life. But don’t fret, because with the right products, we will have you on the path to dazzling blonde hair in no time.

Purple shampoo: Blonde models backstage at fashion show with wavy long hair
Say hello to dazzling blonde hair with the use of a purple shampoo. Credit: indigitalimages.com

Why you need a purple shampoo

From full Targaryen platinum to a golden blonde hue, odds are you will experience brassy tones at some stage. If popping to the salon for regular toners just isn’t an option (or cost-effective), adding a violet shampoo to your hair routine will help to keep your chosen colour looking fresh and vibrant!

How a purple shampoo works

Based on the colour wheel, purple and yellow are opposites. What this means is that, just like colour correction makeup, violet can help counteract warm yellow tones that start to peak through blonde hair.

The violet toners in purple shampoos help to increase cool tones and banish brassy ones, giving a balancing effect to your bottled colour.

How to use a purple shampoo

Purple shampoos, like the TRESemmé Violet Blonde Shine Shampoo should be used in place of your regular shampoo 2-3 times a week.

Apply as you would a normal shampoo, covering all of your strands. How long you leave a purple shampoo on can vary depending on the level of brassiness, but on average anything between 1-10 minutes is ideal. Then, either follow up with a regular moisturising conditioner, or use an accompanying purple conditioner, such as the TRESemmé Violet Blonde Shine Conditioner for the best colour results.

Tip: If you only have blonde at the tips of your hair (i.e. ombre hair), you can apply a purple shampoo just to the ends – this helps to avoid wastage too.