Brittle Hair: SOS Expert Guide

Brittle hair? It's time to send your hair on the road to recovery...   

No matter what haircut, colour or texture you have, healthy-looking locks are always the goal. But, due to several appearance-altering culprits like bleaching, chemical treatments and heated tools, you can end up with dry brittle hair.

On the hunt for a repair cheat sheet? ATH have you covered. Take your TLC initiatives to the next level with our guide to your go-to dry brittle hair remedies, and how to recognize the causes behind the problem.

Read on to find out more. You can thank us later…

Brittle hair: Blonde girl with long hair backstage Vera Wang SS12 wearing a black top.
Brittle hair? We’ve got your back. Credit:

There are a number of reasons why your strands may have become dry and brittle. While these can range from environmental and genetic factors, we’ve rounded up 5 common causes you might identify with…

1. You colour or bleach your hair

While we love to switch up our hair colour from time to time, let us tell you: it doesn’t do your mane any favours in the long run. Any time you dye your hair (even for the first time), you’re causing some sort of damage to your delicate strands! This damage is even more so if you bleach your hair, so factor this into your hair care routine.

2. You chemically treat your hair

This may seem like an obvious one, but if you often undergo chemical straightening or perm treatments, know that they can make your hair more susceptible to breakage. Often, the procedures can leave your hair weak and brittle, so it’s best to really research the treatment before you commit to getting it done.

Brittle hair: Blonde model Natasha Poly getting hair blowdried backstage at Givenchy SS12 fashion show.
One of the most common brittle hair causes: unprotected heated styling. Credit:

3. You use heated styling tools too frequently

If you’re a straightener, curling wand and hairdryer addict, take our advice: step away from the heated styling tools! By using them too frequently, you can cause your tresses to become dry and brittle, and, as such, increase the likelihood of breakages occurring.

4. You brush your hair too vigorously

Your hair is delicate, so you should be careful not to be too rough while you brush your hair, otherwise, you could be causing unnecessary damage to your strands (eek!).

5. You have a poor diet

It’s not only how you handle your mane that determines the look and feel of it, don’t you know? We’re probably not the first ones to tell you this, but what you eat (and don’t eat) will also have an effect on your tresses. Find out which foods you should be eating for healthier-looking hair, here!

1. Use a deep conditioning mask

Using a deep conditioning treatment once a week can really help to moisturise dry, brittle strands, and can also be used more frequently if your hair is particularly patched. We recommend applying the TRESemmé Biotin+ Repair 7 Intensive Mask to your mane after shampooing, and letting it work it’s magic!

Brittle hair: Close up on dark brown shiny hair
Dealing with brittle hair? Treatments can be the answer.

2. Add a nourishing hair oil to your grooming routine

Hair oils are specifically designed to penetrate the hair cuticle, which in turn helps to hydrate dry, brittle strands.


For extra TLC we suggest weekly treatments of VO5 Give Me Moisture Hot Oil.  This hot oil treatment with UV filters uses the power of heat to restore moisture to your locks in just 1 minute. Hair will be left with a fabulous shine and each strand will be strengthened to reduce breakage.

3. Put down those heated styling tools!

If your styling routine consistently contains a hair dryer, curling wand, or straighteners, then it’s time to take a break. Follow our mantras on how to care for heat damaged hair and get your tresses back on track.



If you can’t bear to part with your beloved heated styling tool, be sure to use a heat protect or a hair primer. Our top pick is the TONI&GUY Heat Protection Mist for heat styling up to 230°C. Use before blow-drying AND before using a hair straightener or curling tool.