What started out as a meme is now an official partnership between Cream Silk and Ben & Ben.
Earlier this year, a fan created a post on Twitter showing the faces of Paolo and Miguel Benjamin, Ben & Ben’s vocalists, on a Cream Silk sachet and conditioner tube. The meme then became viral on social media, and when Cream Silk caught wind of it, the brand posted it on its Twitter account with the caption, “Gusto niyo totohanin para ‘di nalang to #KathangIsip?”
And it’s not a kathang-isip indeed! This August, Cream Silk, together with Ben & Ben, is launching its latest campaign titled #CreamSilkArawAraw. As part of this campaign, Cream Silk and Ben & Ben released a song that bears the campaign title and is also inspired by their hit song “Araw-Araw.”
This campaign aims to educate everyone—men and women alike—that shampoo alone is not enough to get the beautiful and healthy-looking hair. By using Cream Silk conditioners every day, you get to step up your hair care routine, especially with the recent launch of Cream Silk Ultimate Reborn conditioners.
The Cream Silk Ultimate Reborn range features Tri-Oleo Complex as a key ingredient in its conditioners. Tri-Oleo Complex consists of three lightweight and ultra-nourishing oils such as argan, rosehip, and marula oil that strengthen, smoothen, and moisturize your hair.
And that’s not all! Cream Silk and Ben & Ben will also hold a free online concert on August 8, 2021 at 8 p.m. on ABS-CBN’s Official Facebook page. In this concert, you’ll get a chance to win exclusive merch from this mahiwagang collab. Moreover, 10 lucky winners will be given a chance to meet Ben & Ben in an exclusive Zoom call. You can even win exciting freebies and discounts throughout the concert, so make sure to stick around until the end.
Now, you have more reasons to include Cream Silk in your hair care regimen. Get to know the Ultimate Reborn conditioners and what they do to your hair aside from the benefits of Tri-Oleo Complex:
1. Cream Silk Ultimate Reborn Ultimate Straight Tri-Oleo Conditioner
2. Cream Silk Ultimate Reborn Hair Fall Defense Tri-Oleo Conditioner
If your hair breaks easily, try Cream Silk Ultimate Reborn Hair Fall Defense Tri-Oleo Conditioner. Its Break Shield Complex helps make weak and brittle hair stronger from the roots to the tips. It helps reduce hair fall by up to 99% from the first wash.
3. Cream Silk Ultimate Reborn Long & Luscious Tri-Oleo Conditioner
Get long, healthy hair with the help of this conditioner. It has Fibra-Boost Complex that makes your hair fibers more beautiful as they grow. Cream Silk Ultimate Reborn Long & Luscious Tri-Oleo Conditioner nourishes each strand of your hair and leaves your tips, which tend to get dry and dull, five times healthier.
4. Cream Silk Ultimate Reborn Dry Rescue Tri-Oleo Conditioner
Give your parched strands much-needed moisture by using Cream Silk Ultimate Reborn Dry Rescue Tri-Oleo Conditioner. Its Moisture Lock Complex protects your hair from dryness from the first wash, leaving it nourished and ultimately beautiful.
5. Cream Silk Ultimate Reborn Damage Control Tri-Oleo Conditioner
If you’re looking for a conditioner that repairs your hair, try Cream Silk Ultimate Reborn Damage Control Tri-Oleo Conditioner. It has Fiber Repair Complex that repairs weak and damaged hair. It also gives your hair up to 98% protection from damage.
And there you have it! Remember to use Cream Silk every day to get beautiful and ultimately reborn hair. Follow Cream Silk on Facebook and Twitter to know more about #CreamSilkArawAraw and #CreamSilkBenandBen. Don’t forget to check out Cream Silk’s store on Lazada and Shopee as well.