Asian woman with bleached hair to demonstrate the effects of a protective keratin treatment mask

Just In! Check Out This Keratin Treatment That Protects Hair From Damage

Here's the secret to having a good hair week!

Getting a keratin treatment makes your hair smoother and shinier. But did you know that it can also help protect your hair from damage? And we don’t just mean damage caused by frequent bleaching, coloring, and chemical treatments. Even daily styling can tear away your hair cuticle, so protecting your strands from the get-go is a must.

Looking for a protective keratin treatment for your hair? Try the new Dove Advanced Keratin Treatment Mask. Here’s what you need to know about this exciting addition to your hair care regimen.

The Lowdown on This New Keratin Treatment

Asian woman applying a protective keratin treatment to her hair
A protective keratin treatment can help minimize the damaging effects of daily styling. Credit:

Keratin is the protein that makes up your hair, nails, and the outer layer of your skin. When you get a keratin treatment for your hair, this protein fills the gaps in your hair cuticle, repairing damage and leaving your hair smoother.

The new Dove Advanced Keratin Treatment Mask does these and more! It targets damaged spots and protects your hair from the weakening effects of styling. It’s also boosted with Kera-Shield, which consists of a potent shot of Keratin Repair Actives and a nourishing layer of vitamins and niacinamide. These ingredients work together to keep your hair from getting weak and damaged.

Tub of Dove Advanced Keratin Treatment Mask

This hair mask is also easy to use. Just scoop some treatment from the tub and apply through wet hair from its mid-lengths down to its tips. Leave it on your hair for at least a minute, then rinse thoroughly. Use it once a week to get the best results.

How to Build a Hair Care Regimen for Damaged Hair

Create a whole damage care system so your hair gets the protection it needs! Here’s how.

1. Cleanse your hair with a damage-repair shampoo.

Asian woman shampooing her hair
Keep your hair clean and damage-free. Credit: Dennie Ramon

We recommend washing your hair daily with Dove Intense Repair Keratin Tri-Silk Serum Shampoo. It has Keratin Tri-Silk Serum, a combination of keratin, fiber actives, and serum ingredients that instantly repair damage, deeply nourish and protect your hair, and leave it extra beautiful. This shampoo also has Keratin Repair Actives that repair and nourish damaged hair from its core to its surface.

Bottle of Dove Keratin Tri-Silk Serum Intense Repair Shampoo

2. Don’t forget to condition your hair.

Asian woman washing her hair
Always condition your hair to keep it nourished and healthy-looking. Credit: Dennie Ramon

Not only do conditioners moisturize your hair. They also help keep your strands from getting dry, brittle, and prone to damage. Try Dove Keratin Repair 1 Minute Serum Conditioner. It has keratin-infused capsules that go deep into your strands to repair damage from within. It leaves your hair recovered, beautiful, and resilient to future damage in just one minute!

Tube of Dove Keratin Repair Conditioner

3. Treat your hair with a protective mask.

Asian woman applying a protective keratin treatment mask to her hair
Staying home on a Saturday? Pamper your hair with this treatment mask. Credit: Dennie Ramon

Complement your shampoo-and-conditioner duo with Dove Advanced Keratin Treatment Mask. Make this a weekly pampering ritual to get healthy, damage-free hair all week!

Tub of Dove Advanced Keratin Treatment Mask

Don’t let styling weaken your hair and cause irreparable damage. Protect your hair now by following these damage care tips.

Get a 50% discount when you buy Dove Advanced Keratin Treatment Mask starting October 3 at any Watsons branch nationwide. Hurry before stocks run out!